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Bring users back to your games and apps through retargeting campaigns to drive engagement and increase LTV.
In addition to user acquisition, retargeting is an effective way to grow your active user base by re-engaging inactive users.
Re-engaging existing users is generally more cost-effective than acquiring new ones.
Powered by our proprietary DMP and advanced AI technology, we deliver relevant impressions to audiences based on their interests. With over 10,000 audience tags, PaddleWaver helps clients re-engage users, drive higher ROI, and improve long-term retention.
To ensure brand safety, we provide real-time media inventory transparency through MMP integrations, allowing clients to track when and where impressions are purchased and which impressions drive installs.
Unlike traditional ad networks, PaddleWaver operates as a DSP for retargeting campaigns, sourcing impressions from more than 35 SSPs. All impressions and clicks are sourced through oRTB, helping clients minimize exposure to affiliate and ad network fraud.