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Connecting Global Demand & Supply

Through Programmatic Advertising

PaddleWaver operates a proprietary programmatic advertising exchange, connecting global demand and supply partners through OpenRTB. Our platform supports In-App Banner, Video, Native, Web, and CTV advertising, enabling efficient media buying and inventory monetization across global markets.

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Key Features

Controllable Targeting

Advanced Targeting

Enable precise ad targeting based on GEO, device, OS, app bundle, ad format, and other inventory signals to improve campaign efficiency.

Seamless Integration

Seamless Integration

Seamlessly connect DSP and SSP partners through OpenRTB 2.5 and VAST, supporting In-App Banner, Video, Native, Web, and CTV advertising.

Smart Bidding Algorithm

Traffic Quality & Optimization

Optimize traffic performance through intelligent routing and real-time monitoring. Integrate third-party IVT detection solutions, including Pixalate, to enhance traffic quality, transparency, and compliance.

Global Demand & Supply

Global Demand & Supply

Connect global advertisers, DSPs, SSPs, and publishers through our programmatic exchange, enabling efficient media buying and inventory monetization across multiple markets.